A leading golf equipment maker
Committed to May 1. Launched worldwide, in full, on May 1.
Time to market accelerated by 17%.
May 1committed, and delivered in full
17%shorter time to market
The situation
A culture where over-promising and under-delivering was the norm.
What changed
The team built the plan from realistic task estimates with the margin held at the end, and gave leadership a confident commitment. Leadership built a single-day worldwide launch around it.
The result
- The next launch shipped in full and early, with a seven-figure boost to the quarter.
- Time to market cut 17%.
“[Leadership] accepts the date and builds the campaign around it”Schedule a consultA leading golf equipment maker