I’ve scheduled a new TOCICO webinar for Saturday, August 29, 2015 at 12:00 EDT, entitled Stop with the Buy-In. I try to avoid hyperbolic claims, but I truly believe that you’ll find what you’ll learn here to be important. Among other things, I will give my answers to the following questions:

• Why is critical chain (and Theory of Constraints) hard to sell? (Or: why isn’t everyone doing it?)
• Why is critical chain (and TOC) hard to implement? (Or: why don’t implementations start faster and last longer?)
• What paradigm shift will help you to become better at selling and implementing?
• Is TOC really all about constraints? (Hint: that would be impossible.)

I’ll be talking about a different way to think about buy-in and relationship, and describing a process to help reinforce that. Come to learn, come to heckle, either way I believe it will end up being worth your time. And your $40, if you’re not a TOCICO member.

For what it’s worth, here is the webinar description I’ve given to TOCICO:
TOC is hard to sell. And when we do sell TOC, it’s hard to get the benefits and lifespan we expect. Rob shows why “How do we get buy-in” is the wrong question and explains the right questions to achieve TOC implementations that work for everyone.